ABOUT

ABOUT

My name is Loriel Frandsen, and everything you see here is designed and made by me. I choose the fabrics myself – sometimes I design them too – and I sew every single garment by hand, from start to finish. It’s just me behind this brand. No team, no production line, no shortcuts. Just me, and a sewing machine.

I started this brand in June 2025, after an impulsive purchase of a sewing machine. But really, I’ve been sewing almost my whole life – since I was 8 years old. I’ve always loved sewing, and being able to share that love through my own brand feels really special.

Because I run my business alone, everything is made in small batches, often in very limited quantities. It’s slow, but it’s deliberate – everything is thought out and made with time and care. When you wear a garment from me, you also wear a small part of the history and love I put into every stitch.